Since 1968, Hot Wheels cars have been zooming into houses all over the world. Today, it has evolved into a true, global lifestyle brand with segments that range from branded apparel to digital content from Team Hot Wheels, a real-­‐life race crew of professional drivers performing over-­‐the-­‐top stunts. As Australia’s number 1 vehicle toy brand -­‐ 2 cars are sold every second! -­‐ Hot Wheels produce the coolest cars imaginable.


Mattel’s Hot Wheels: Immersive Zone

Technology: Hot Wheels – Ipad Hot Wheels Application
Creation: Hot Wheels – Interactive
Play: Hot Wheels – Slot Cars Racer
Play: Stack Track: Build, interact and create