A truly global phenomenon, The LEGO Group’s world-famous LEGO Brick didn’t make an appearance until a little later on in the 1950’s. Since then, a global Lego subculture has developed. Supporting movies, games, competitions, and six Legoland amusement parks that have been developed under the brand, LEGO is now recognised in over 130 countries worldwide.
Visit the Entertainment Store’s new LEGO Immersive Zone and engage in exciting build challenges and activities for children of all ages. With LEGO, endless fun and creativity await!