A truly global phenomenon, The LEGO Group’s world-famous LEGO Brick didn’t make an appearance until a little later on in the 1950’s. Since then, a global Lego subculture has developed. Supporting movies, games, competitions, and six Legoland amusement parks that have been developed under the brand, LEGO is now recognised in over 130 countries worldwide.


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Visit the Entertainment Store’s new LEGO Immersive Zone and engage in exciting build challenges and activities for children of all ages. With LEGO, endless fun and creativity await!